|
| |
| |
IOCELL & CellDisk USA
Refresh paved the way for USB Drives in America as we know them today. In fact, the USB Drive may just be our greatest claim to fame. We helped make the market in North America— here's how. |
| |
Marketing Plan, Support Collateral & Web
The goal was clear— introduce this new technology to as many players as possible, in hopes of securing a large customer.
We produced a tactical, visual style, messaging and marketing communications plan, and began designing and developing the website and collateral that would articulate and support the products.
|
|
|
|
| |
Business & Market Development
Once we had the communications vehicles in-hand, we hit the pavement. We contacted target partners, and delivered relevant, co-branded creative (such as the Memorex data sheet and presentation at right) to ensure the technology and business opportunities were easy to understand.
|
|
|
|
| |
New Product Naming & Design
We generated significant interest, and it was time to show these prospective partners what their own USB products could look like. Refresh created a number of branded form-factor options, unique product names and phrases for companies such as Fujitsu North America, Memorex and MP3.com to name a few.
The orders began to pour in and through a major deal with Memorex, our mission was successfully accomplished.
|
|
|
|
|
| |
We hope you enjoyed this case-study. It's important when building a new brand or revitalizing an existing one to remember that the process requires time, patience insight and vision. |
|
| |
East Meets West
Refresh helped a South Korean technology company introduce and market the USB drive to North America with soaring results. 
Branding a Personality
Years were spent developing The Thomas Kinkade brand, creating dozens of high-level deliverables to support his art-inspired empire.
|
|
Branding Church and Religion
When two of the largest churches in Northern California decided to merge, they asked Refresh to shepherd them through the creative process.
What's in an Icon?
Rising Solutions, a leader in mobile software development hired Refresh to design a user interface to help busy people get around.
|
|
|
