The Loved Dog, by Tamar Geller
Before Tamar Geller became a best-selling author and television personality, she operated a successful "doggy day-care" in Los Angeles. As personal dog-trainer to celebrities like Oprah Winfrey and actor Steve Martin, Tamar was committed to raising awareness of our furry friends to new heights. She was ready to stake her claim as being one of the foremost canine trainer, coach and experts in the world, and to kick things off the right way she hired Refresh to help take her there.
After a kick-off meeting, we successfully delivered a corporate identity system that would become her foundation. She implemented her identity to effectively communicate and strengthen her new brand, image and cause as she pursued her many business endeavors and opportunities.
Our deliverables over twelve months of development included her corporate collateral set, website, consumer and pet-related product concepts and packaging, DVD packaging, apparel, advertising, editorial design and event signage.
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